Ghana’s theatre arts industry is undergoing a revival, with a new wave of talented artists and entrepreneurs reshaping the space. However, according to Chief Moomen, a celebrated poet, playwright, and entrepreneur, the industry is at a pivotal stage, with significant growth potential but also critical obstacles to overcome.
Speaking with entertainment journalist Noella Kharyne Yalley on Joy News, Chief Moomen identified three major challenges hindering the rapid progress of the industry: infrastructure, content, and marketing.
Infrastructure: The Backbone of Growth
Chief Moomen expressed concern about the lack of proper infrastructure for theatre arts in Ghana. He noted that the country has too few theatres, and the existing ones are often inadequately equipped. This deficiency limits artists’ ability to stage quality productions and restricts audience access to live theatre.
Content: The Need for Relevance and Innovation
Moomen stressed the importance of creating engaging, culturally resonant content. He called on artists to craft stories that reflect Ghanaian values and experiences, urging them to explore new forms and styles to push the boundaries of creativity in the industry.
Marketing: Expanding Reach and Impact
The playwright also underscored the critical role of marketing in advancing Ghanaian theatre. He highlighted the need to attract broader audiences and generate excitement around productions. He encouraged artists to leverage social media and other digital platforms to promote their work and foster stronger connections with their audiences.
A Path Forward
Chief Moomen’s insights reveal both the challenges and opportunities in Ghana’s theatre arts landscape. Addressing these issues collectively, he believes, will unlock the industry’s potential and position it as a force to reckon with globally.
With determination and collaboration, Ghanaian theatre can overcome these hurdles and achieve remarkable success on the world stage.