Strategic Communications Africa (Stratcomm Africa) and Global Info Analytics officially launched their Customer Satisfaction and Brand Health Research Report at a well-attended event at Stratcomm’s head office in Asylum Down.
Themed “Decoding Brand Perception of Businesses: Insights for Strategic Growth”, the event marked a bold step by two industry leaders, one in strategic communication, the other in empirical research—towards promoting data-driven decision-making for business sustainability and national development.
Addressing the audience, Stratcomm Africa’s CEO, Esther A. N. Cobbah, described the launch as “a significant milestone in our 31-year journey of blending communication science and creativity to deliver sustainable value.”
“Stratcomm Africa has always been known for its THINK FOCUS approach—our way of merging scientific insight with communication expertise.
“Today, in partnership with Global Info Analytics, we’re going even deeper into data to empower businesses with actionable intelligence,” she said.
The newly launched report, compiled by Global Info Analytics, offers rigorous, data-backed insights into consumer perceptions of leading banks in Ghana, with implications for branding, customer retention, and market competitiveness.
“In a fast-evolving economic landscape, understanding how your brand is perceived is no longer optional—it’s existential,” said Musa Danquah, Executive Director of Global Info Analytics.
“Our methodology combines cutting-edge technology and robust field research. This partnership with Stratcomm allows us to translate those insights into communication strategies that work.”
From Data to Decision-Making
The report covers a broad range of metrics—from consumer trust and satisfaction levels to brand recall and net promoter scores.
It highlights what matters most to customers and where institutions may be falling short, arming businesses with the information needed to course-correct or strengthen their market position.
The research, which focused on the banking sector in this edition, is set to expand to other industries in future editions.
The overarching aim is to position the Brand Health Research Report as an authoritative guide for business leaders, brand managers, marketers, and policy advocates seeking to navigate the Ghanaian market with clarity.
“We’re encouraging businesses not to fly blind. Let data lead. Use research findings to unlock trends, identify blind spots, and shape strategies that drive growth,” Esther Cobbah added.
Strategic Synergy
Both organisations see the collaboration as more than a one-off partnership. It’s a shared mission to elevate the role of evidence-based strategy in both public and private sector decision-making.
Their combined offering spans from research and analytics to integrated communication campaigns—making them a one-stop solution for brands aiming for longevity and impact.
“This is not just about understanding brand perception—it’s about transforming that understanding into a business advantage,” Mussa Danquah emphasised.
“When you have data and communications working hand in hand, you minimise risk, boost efficiency, and grow market share.”
Looking Ahead
The partnership also aims to build public confidence in the use of customer satisfaction research, encourage broader patronage of the firms’ services, and inspire new collaborations across sectors.
Already, media coverage and stakeholder engagement have increased as both brands position themselves as thought leaders in their respective fields.
Among the expected outcomes are increased adoption of evidence-based branding strategies, deeper market insight for businesses, and greater opportunities for innovation across the corporate landscape.
“This report isn’t just a product,” Esther Cobbah concluded. “It’s a platform—for learning, for reflection, and most importantly, for action.”
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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
